ST120515

Hello,I'm jessy and I'd like to introduce this advertisement

First, i'm gonna deal with just simple basic information about it.

The type of this advertisement, as you can see, outdoor that is placed on stairs which connects normal street and one of the newyork subway stations.

(It released at Feb.2007 also It got bronze at the clio award at 2007)

and the company that leads to make this one is American disability association which is exist for helping disabled person. Creative directior is frenko anselmo and person who managed art and copy things is jaesuk Yi. 

They aimed people who takes subways everyday and also I think people who has willingless to helping the disabled.

let's see the elements. the main color is blue, but it's getting dark when we look at bottom of the picture. that's why we can read white sans-serif type letter on middle and bottom of the picture. and we can see the picture which is really simple and normal, mountain everest, and there are two copies for some, It's mountain everest, help build more handicap facilities. and below this there is a company logo and exactly bottom of logo, we can see links for call to action to people. 

I think main message of this advertisement is understand the disabled person to being in the disabled shoes. It just normal, rountine stairs for us but if we disabled person, it feels like we face the highest mountaion in the world. actually, there is a no elevator for helping disabled person. that's why director think about this idea.  

There are some reason that I choosed this one. Firstly, their idea. I think everyone can find this ordinary and plain picture and make copy like this. but most of people hard to connect it as a idea for advertisement. 

and the second reason is its effectiveness. I think stair is not popular place for advertisement. but they used it the best tool by describing core conception of it. so to speak, It's impossible to describe this ads without the stairs. that's why I choosed it as a my presentation stuff. thank you